Making games is not the same as opening a game studio, but few dare to talk about their often painful experiences of turning a team of passionate gamedevs into a sustainable business. In my talk, I want to highlight what it means to go into the business of games, compare it with the art and craft of gamedev and detail a few alternatives that a creative mind can explore as a way to make a living in the video games industry. I will finish my talk by explaining why Sweden is one of the best countries to be in as a creative game developer and what kind of help you can get if you have your mind set on opening a studio.